HTC
PROJECT LIST
PROJECT
DETAILS
MEASURE OF SUCCESS
Project Name
Product GTM
Framework
Details
Budget - Small
Method - Agile
Description - To implement a standardise GTM framework/process that increased visibility, transparency, predictability,improved customer satisfaction
Measure of Success
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Reduced time to market from 24weeks to 12 weeks.
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Improved customer satisfaction and achieved best in class vendor ranking.
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Reduced skill set required to roll out new products, freeing up functional heads for different priorities.
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Increased team's ability to roll out more products to more customers concurrently
Project Name
New Product Introductions and PLC
Details
Budget - Large
Method - Agile
Description - 10 new products introduced in market annually, up to 25 Skus
Measure of Success
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Driving revenue from new customer base($50M+ annually).
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Increasing Brand Awareness.
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Managing within budget ($5-$7M).
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Meet project timeframes with hard, immovable, launch dates(in market catalogues and paid for ATL /OOH slots]
Project Name
Increasing Scalability
Details
Budget - Large
Method - Iterative / Phased
Description - Reduce operational costs whilst not impacting revenue
Measure of Success
-
Annual Operating Costs Reduced 30% YoY. over 36mths
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Phase A - Resourcing Optimisation
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Phase B - Process Streamlining.
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Phase C -Partner Selection/RFP.
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Phase D - New Operational Mode/Rhythm
Project Name
Emerging Technology: VR
Details
Budget - Medium
Method - Phased
Description - To roll out a new product into an emerging, early stage market
Measure of Success
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Increasing awareness of new technology before launch.
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Identifying key strategic partners for product visibility in the industry and enabling them (Example, Deakin University and Melbourne Fire VR Training https://youtu.be/1DIFjAzqflg)
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Identifying new selling and distribution channels and implementing for low cost and margin
Project Name
Customer Retention
Details
Budget - Medium
Method - Phased
Description - To increase consumer loyality and reduce marketing spend by changing marketing mechanics. To run a marketing campaign with Hamish and Andy as a firestarter to get consumers to share their OneDayIWill to win money.[http://www.hamishandandyglobalchoir.com/#/]Execute an ongoing marketing campaign associated with INSPIRE, REWARD, ENTICE
Measure of Success
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50,000 Consumer Registrations over 3months.
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ROI - Cost of $5 per registration
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Change Marketing Media Mix Going Forward Leverage the registrations to communicate directly to the consumer rather than expensive ATL or paid social via eDMs, mobile notifications and SMS.
OVERVIEW
HTC Corporation is a large global, multi-billion Taiwanese consumer electronics company. HTC is credited with creating the first android phone and has recently expanded into virtual reality. HTC ANZ is the second strongest region, globally, from a market share perspective for HTC. The local team is split into two tribes – Melbourne and Sydney with account based ‘squads’ that service the local carriers. The local team is small[14 people] but we use a wide range of outsourced provided to deliver an E2E service for customers which includes, sales, marketing, product, technical, supply chain, finance and project management.
I am the project director of HTC which means I am directly responsible for all projects in ANZ from a portfolio, process and execution perspective. I have a pretty generic portfolio structure, categorising projects into 4 areas: Revenue Driving-New customers, Revenue Driving – Retention, Risk and Compliance, Learning and Optimization. I plan my portfolio plan 12-18months ahead which means I plan and predict resourcing, budget, targets against projects, so that we can identify gaps and risks. Quarterly I lead the capital investment board where we assess the original plan against current metrics to target of all existing project status and review all new requests for inclusion on the portfolio plan. We use the session to prioritise the programmes of work, to stop unsuccessful programmes and to initiate new programme.
I am the only senior projects person which means I have to be very structured with my time. For predictable projects like product GTM, I have set up a 12week GTM iteration run in 2 week sprints leveraging a strong, agile framework with self managing squads. The framework allows me to manage by exception only and remove roadblocks where required.
This approach allows me to spend my time managing ‘complicated’ projects, legal, risk, compliance, redundancies, cost cutting, emerging markets like VR. My project list is less visible with smaller group of stakeholders and the project output more sensitive/confidential.